The Grammy Award-winning band Deftones has launched a philanthropic campaign called ‘Adopt-a-Dot’ based on their forthcoming album, Ohms. The cover art, created by Frank Maddocks, features thousands of pixelated dots, and fans can make a charitable donation for one, or multiple dots.
All proceeds will benefit UC Davis Children’s Hospital and Live Nation’s ‘Crew Nation,’ a global relief fund for live music crews who have been impacted by COVID-19. Donations can be made at Deftones.com/Adopt.
There are 12,995 dots available and each dot is $20. Once a donor adopts their dot(s), they can upload their photo to the site and be a part of the album cover for these two special causes. Ohms is set for release this Friday, Sept. 25, via Warner Records / Reprise.
"Congrats to the Deftones, Sacramento’s band! We are honored and proud they have selected to support UC Davis Children’s Hospital, Sacramento’s only nationally ranked academic hospital for children. Money raised will fund music therapy for our hospitalized kids," said Judie Boehmer, executive director of patient care services at UC Davis Children's Hospital.
ABOUT THE ART:
"(The) Ohms album art is an iconic rendering of a suspended, chance moment in time. As with Deftones music and lyrics, the definitive meaning of the imagery invites and relies on interpretation from the viewer. From a dreamy gaze above, to sadness, hope, despair, optimism and a longing for connection, the emotions conveyed are endless and infinitely evolving." - Frank Maddocks, Creative Director, Deftones